The brand has doubled its presence in this sector since 2019, reaching 30.1% in this year’s convention; Mining, construction, sugar cane and forestry are the best sectors. By itself, the brand is the leader in the sugarcane segment
Volvo trucks are at the forefront when it comes to craftsmanship. The brand has doubled its share in this sector since 2019, reaching 30.1% in the 2023 assembly; if it is that of 16.4% of Market ownership recorded four years ago, the company reached the equivalent of 1/3 of the truck market for mining, construction, sugar cane and forestry operations. Alone in the sugarcane segment, the brand is the absolute leader, with 45% of total subscriptions.
“It is about half of the Brazilian market in this category. Transporters and transporters in the sugar and alcohol industry consider Volvo’s technical portfolio as an excellent choice for farm and industry work.”, celebrates Clovis Lopes, Truck Sales Manager at Volvo in Brazil.
According to Lopes, high performance, durability, high availability and low fuel consumption are the main characteristics of vehicles that attract owners of sugarcane fleets.
Also featured is Market ownership of Volvo in the cane segment in cars up to 360hp, a classification where the recently launched VMX MAX model is located. The brand ended 2022 with a 39.7% market share in this class, when looking at the sugar and alcohol sector.
very strong operation
Focusing on all segments (sugar, construction, mining and forestry), Volvo is also a leader in the registration of heavy duty vehicles, with the FMX and FH models.
In this year’s convention, the brand has 35.6% of market share, 12 percent more than the 23.6% registered at the end of 2022.We invest heavily in the craft area. Our engineers are constantly developing new products and solutions to improve the performance of trucks aimed at the toughest applications.”, says William Junqueira, manager of Technical Trucks at Volvo.
He notes, for example, that Volvo now has the largest range of VM technical vehicles. The newest member of this family, the stable VMX MAX 6 × 4 has a GWP (Gross Weight) of 34 tons, two more than its predecessor.
The model comes with a 360hp engine and a 300hp VEB engine brake, a double braced chassis, an 8 ton front suspension and a 26 ton semi-elliptic rear suspension, as well as the same axle and center reduction as the FMX.
leadership in wood
Another attraction of the brand is in the forest section. In trucks up to 360hp (VM line), Volvo reaches almost half of the registrations (48.1%) in this classification in this year’s compiled results.
In intensive forestry operations, Volvo won a quarter of the sector (24.3%), in a change of 12 percent from the end of the year to date. Added to the two categories (F and VM lines), the brand reaches 30.7% of the market targeting forestry applications from January to April.
Volvo had an impressive expansion in this segment, from 8.4% in 2018 to almost a third of registrations.
The brand is also performing well in mining, accounting for 30.7% of vehicles registered in the first four months of this year (lines F and VM).
In addition to producing powerful cars with advanced technology, Volvo has revamped its technical services model. Since productivity is key in this area, the brand has recently developed a Volvo Excellent service, special service for vehicles working in larger operations.
The plan brings together a series of measures to strengthen technical support for vessels that need more attention due to more stringent applications.
Volvo created, for example, a national team of representatives from the service and business areas to serve customers in these areas in all regions of the country, wherever the trucks drive.
This new team joined the board of technicians already working locally and regionally, to meet the different needs of this type of transport. “It is a consolidation and expansion of services, to ensure greater agility in vehicle support and maintain high mechanical availability.”, explains Junqueira.
Technical trucks run longer without stopping than their truck counterparts. Due to the high demand for these activities, the vehicles only stop for fuel, to change drivers and for maintenance.
The amount of profit in transportation is very important in this application and work is done 24 hours a day, seven days a week. “Maintenance must be done preventively and regularly, so that the truck stops as little as possible.”, concludes the manager.
And news from Volvo’s Ascom