The VW Bus Festival 2023 was an unforgettable experience for all attendees. From the beginning, Volkswagen Commercial Vehicles placed great importance on conserving resources and reducing the carbon footprint of the festival. The inevitable emissions were later solved by a solar project in the Vietnamese province of Ninh Thuan.
In total, around 80,000 VW Bus fans celebrated their love for the iconic vehicle over three days in June 2023. Around 12,000 guests attended in a total of 6,000 vehicles; The longest journey made by Combi, Bulli or Bus was from Sicily to Hannover, a distance of over 2,000 km. CO2 emissions could not be completely avoided, so it was important for Volkswagen Commercial Vehicles to monitor the ecological footprint of the festival and deal with the inevitable emissions.
Karl Bernqvist, member of the board of directors of VWCV Purchasing and also responsible for sustainability on the board of directors of the brand, mentioned: “It was a great celebration and we are all proud to participate in organizing such an event. . At the same time, our goal was to preserve resources and prevent emissions as much as we can. Everyone involved in planning and organizing this event considered sustainability when making decisions, such as transportation options for day guests or the selection of catering service. While emissions were unavoidable, we calculated the impact of environment to compensate. Today we are proud to say that the VW Bus Festival was a carbon-free event as a whole.
The measure was calculated by the company Planwerkstatt in Bedburg-Hau on behalf of VWN: the total carbon emissions associated with the event amounted to around 1,500 tons. Almost two-thirds of this was generated by visitors traveling to and from the site. If the transportation of goods and technical equipment is added, this figure increases to more than 80%. This production was reduced by the approved solar project in Vietnam. The BIM Solar Farm is located in Ninh Thuan province and consists of three solar plants supplying more than 500,000 megawatt hours of electricity per year. This accounts for approximately 470,000 tons of greenhouse gas emissions each year.
The main purpose of planning was to limit the carbon footprint
Although balancing is important, VWCV’s sustainability efforts primarily aim to avoid it as a first priority. Therefore, during the planning phase and throughout the three days of the festival, everyone involved focused on ensuring that resources were conserved as much as possible. Sustainability experts were part of the organization’s team from the beginning.
For example, all visitors to the VW Bus Festival received free passes to use local public transport. There were also additional bicycle parking spaces at the entrances to the festival site at Hannover Messe. Reusable solutions were used in the catering of the event to prevent waste packaging and some food scraps to be reused, thus reducing food waste.
Deitsche Messe AG also uses 100 percent green electricity at its headquarters in Hannover. The use of diesel generators on site was avoided as much as possible.