Hyundai Motor, Jung von Matt are looking to address the issue of carbon neutrality in the campaign

Hyundai Motor, Jung von Matt are looking to address the issue of carbon neutrality in the campaign


Mumbai: Jung von Matt Neckar has launched a global campaign for Hyundai, called ‘The Ultimate Safety Feature’ which aims to address the issue of carbon neutrality directly. This campaign brings to the fore an important message: among the multitude of safety features present in modern cars, none can protect us from the great disaster of climate change.

The outdoor, print, and social media campaign showcases vehicles affected by the increasing effects of climate change. For example: cars submerged in floods, overturned trucks in blizzards, cars burned by wildfires or drowned by sandstorms, all highlight Hyundai’s various safety features, but also emphasize that they will not save us from climate change. line “that’s why we’re going carbon,” it appears in every implementation.

All photography used comes from real-life photos from news reports and environmental magazines. The creative team at Jung von Matt searched over 25,000 images to create the campaign, which the agency believes is a deep reflection on the current state of the automotive industry and the world in general. The aim is to emphasize how Hyundai is taking a stand and a big change in the narrative, stressing that achieving carbon neutrality is not just an option, but a necessity for the ultimate security of the planet.

It aims to serve as a call to action for industry leaders and individuals to recognize the importance of sustainable practices. In an age where technology has reached unprecedented heights, this campaign seems to be a reminder that great success must include protecting the environment.

The campaign is running worldwide in markets including Germany, Australia, Thailand, Singapore, Canada, and India. It features a combination of traditional and digital advertising elements, including banners, print ads, and engaging social media content.

Andreas Brunsch, Managing Director, JvM Neckar say, “What was most commendable about this campaign was Hyundai’s direct voice. They clearly acknowledge that while their creativity and that of the independent industry is impressive, they are pale in comparison to the larger issue of climate change.

Hyundai added that it is investing a lot of money to become carbon neutral by 2045. In furtherance of this project, the company has made many commercial initiatives aimed at helping to achieve this goal.