The protagonist of Mercedes-Benz on the peaks of the Dolomites

The protagonist of Mercedes-Benz on the peaks of the Dolomites


Mercedes-Benz confirms its partnership with the Plan de Corones, one of the most attractive ski areas in the Alps. A presence that extends to Val Gardena, thanks to the partnership with The Asylum of Emilio Comicitwo factors resulting from the full intention to make a strong contribution to the region through collaborations with the main stakeholders of the region.

Mercedes-Benz Italy launches the claim “Same height, same view”, also for the season of 2023 the collaboration with the ski area of ​​Plan de Corones has also been extended to the Lumen Museum, a unique museum center in the world, a collaboration between local quality that comes from the norm. values ​​such as sustainability but also passion for performance.

Mercedes-AMG and Mercedes-EQ protagonists in the heart of South Tyrol

Mirco Scarchilli, Head of Marketing Communication Experience for Mercedes-Benz Italia:The cooperation that we have established in this area is based primarily on the sharing of values. The strengthened relationship with Plan de Corones and the new synergy we are launching this year with the Emilio Comici Refuge allow us to make our presence in this region stronger, through activities that can make a real contribution to the community that hosts us, too. our natural commercial calling”.

Since last year, the Italian branch of Casa della Stella a tre Punte has offered visitors to the Plan de Corones region the opportunity to discover the area and the charm of the mountains through a busy calendar of tours on its range. SUV, also for 2023, this opportunity will repeat itself.

For the first time Nyota’s presence in the area also extends to the Emilio Comici Refuge.

A true reference for lovers of Val Gardena and Sella Ronda, able to express the exclusivity and good relationship with the area and the surrounding environment, in perfect harmony with the values ​​of Mercedes-EQa small brand of complete electrical products and services from a Stuttgart company.

Mercedes-EQ stands for three-pointed star electric array.