Alfa Romeo increased its sales by 50% to June in Spain, with a share in the “premium” market of 2.1%

Alfa Romeo increased its sales by 50% to June in Spain, with a share in the “premium” market of 2.1%


MADRID, July 17 (EUROPA PRESS) –

Sales of the Italian car brand Alfa Romeo in Spain grew by 50% year-on-year in the first half of 2023, registering 1,825 units, figures that have been able to increase its share in the “premium” segment to 2. 12% and gain position in the segment position in Spain, taking ninth place, as reported by the company.

This increase is driven by the Tonale model, which has been the “best seller” of Alfa Romeo, with 1,184 registrations until June, and the “solidarity” of the Stelvio and Giulia models, which have renewed their design and equipment and have sold 585. units and 55, respectively.

The company has focused on electric sales of the Tonale model, as hybrid engines have represented 58.4% of sales, while hybrid hybrid engines account for 16.4% of orders. According to the offers, 24% of customers chose the advanced special series, while 51% chose to finish the Sprint.

Likewise, regarding the Stelvio, it has highlighted that the top trims (Sprint, Quadrifoglio, Veloce and special series) represent 79% of its sales ‘mix’ for its new model year.

For his part, the managing director of Alfa Romeo Spain and Portugal, Borja Sekulits, has ensured that the first half of the year has been “positive” for the brand, which is growing “practically” at “double the rate of payment. market.” Tonale has reached its full potential with the renewal of the Stelvio and Giulia ranges, the brand has everything to continue its development in recent years,” he emphasized.

EXPECTATIONS FOR THE SECOND TERM

Regarding the outlook for the second half of 2023, Sekulits has considered that it is possible that the growth of the sales volume “will decrease” in the whole market compared to the figures of the first six months of the year, since this first period “the initial part.” The case is still being filed.”

Likewise, the brand will continue to strengthen the electrification of its range, “giving all the importance to the Italian design and sporty driving that embodies its hallmarks,” he said.

To that end, the company will launch the first fully electric model, a BEV SUV, in 2024.

In addition, Alfa Romeo will update the sports version of the Quadrifoglio across its range to celebrate the centenary, while launching a limited edition of 100 special-edition units worldwide, although only two will arrive in Spain.

Regarding the Alfa Romeo dealer network, the brand has confirmed that its relationship with the customer will “transform” with a commercial network made up of 49 dealers in Spain and a new distribution model, where the signature focus will be “the customer.” satisfied.”

“During the rest of the year, Alfa Romeo will focus on its sporting roots and the new vision of the Quadrifoglio, a symbol and a way to understand a car that is celebrating its 100th anniversary and that will be remembered for its outstanding performance and limited edition. ,” he emphasized. Seculitis.