The new Fiat 600, the protagonist of the art week in Madrid

The new Fiat 600, the protagonist of the art week in Madrid


The famous sculptor dEmo and the electric Fiat 600 have come together in the Ethereal exhibition which, on the occasion of the Madrid Art Week, It is celebrated between March 4 and 17 at the Santo Mauro hotel in Madrid. Since the launch of the original model in 1955, the Fiat 600 has become an icon of Italian design. Now it has evolved into its current generation, combined with a new style and electric motorization, the Fiat 600 which, signed by the personal style of dEmo, is shown as another work at the Madrid exhibition.

dEmo is the name of a multifaceted and surprising artist, author of works that are exhibited in his favorite museum: the street. A job that perfectly defines an urban, classic brand with a very careful design like Fiat. With recommendations from creators such as Jaime Monge, Anna Barrachina, Miguel Díaz Belda or Äcondieresis. Ethereal is a unique opportunity to explore the current and future state of art in Spain, combining avant-garde beauty with the sophistication of the Santo Mauro Hotel rooms.

demo with Fiat 600
demo with Fiat 600Fiat

A product with an attractive and timeless design can be a work of art. Under this foundation, the Fiat 600 Electric, seen from the innovative and surprising prism of Eladio de la Mora “dEmo” jumps from the streets and dealers’ showrooms to participate as one of the highlights of the Ethereal exhibition within the Week of Art of Madrid. The Ethereal Exhibition aims to immerse visitors in the ephemeral beauty and transience of visible objects from the hands of important creators in current and future art in Spain such as Jaime Monge, Anna Barrachina, Miguel Díaz Belda or Äcondieresis or himself. show. The International Art Company and the JOMO Social Club have trusted in Coral Sepúlveda’s experience and knowledge as an exhibition curator.

Since the arrival of the first Fiat 600 in 1955, this family of compact models has distinguished itself by reflecting the practical and aesthetic spirit of Italian design without losing the joy of “dolce vita”. In the new Fiat 600 Electric, this philosophy is expressed in its line, the successor of this automotive classic, and in its range of colors, which pay tribute to the great Italian landscape. An icon of Mediterranean design and lifestyle, the electric Fiat 600 comes with Ethereal thanks to pop artist and Fiat ambassador dEmo. Born in Mora (Toledo) in 1960, he has been one of the leading figures of pop and urban art in Spain, as well as an art collector. Animals and colors are one of his big ideas, with colorful pieces such as his famous gummy bears, which have conquered Miami and decorated squares in several cities in the Community of Madrid.