The CEO of Polestar is very clear about who is to blame for the decline in electricity: the culprit is you!

The CEO of Polestar is very clear about who is to blame for the decline in electricity: the culprit is you!


After more than a decade of increasing sales figures for electric vehicles, 2024 could be a surprising year in development. Many analysts and experts assure that during this course there will be stagnation in the sales of non-emission cars. There are several reasons that expect this situation, but according to the CEO of Polestar, Thomas Ingenlath, The culprits are those drivers who are afraid to make the leap to electric mobility. What do you think; what do you think

After doing a lot of research in different countries, there are several reasons why most European drivers don’t have an electric car in their garage. Key arguments place price, autonomy and a scarce charging network as barriers to electrification expansion.. These are compelling factors that can lead to changes in purchasing behavior. Many customers are waiting for the technology to mature. Especially in terms of battery and distance traveled.

Polestar 2 has made it clear that there is more electric life than Tesla.

Many problems that must be fixed in order to provide a guarantee to customers

Drivers are demanding more freedom in their electric vehicles as they await the massive growth of charging infrastructure. The charging network is still scarce and creates many problems. Distrust in payment points, added to the fact of having different applications and designs, is one of the main points that prevent drivers from making a change in mechanics. It is not possible to travel with vehicles with a range of 400 or 500 kilometers if the infrastructure is not improved. Not if we don’t want to turn the experience into an odyssey.

Polestar is considered the Tesla of Europe. In 2023 the company delivered only 54,500 units worldwide. An ironic figure if we consider the large numbers held by other companies such as Tesla or BYD.. Despite this, we must give credit to the Swedish company because 100% of its sales were identical to one model, the Polestar 2. Soon more units will join the Scandinavian family. Polestar 4 and Polestar 3 are ready to hit the streets. The production of both models has already started and there is already an official price for them. It’s not cheap at all, everything is said by the way.

The Polestar family will soon grow, but their cars are not cheap or popular.

Despite what the studies show, Ingenlath has his own theory and his own culprits for the market’s instability: more conservative drivers. “I see a lot of people doubting that and fearing change. “It’s not a good recipe for the future.” “Frankly, I think they should be open to innovation and future technology.” To be honest, blaming the consumer is not fair at all.. Practices show that there are many problems that drivers face and it is up to the industry to get rid of fear and problems.

It is clear that it is still too early for an electric car to be a suitable solution for everyone. There is a lot of ignorance about products, offers and technology, which must be corrected little by little. At Polestar they are sure to have a product that will revolutionize the market, “It’s not about whether it’s electric or combustion, it’s about who has that big compelling product. “I definitely think it’s worth the fight and we’ll win.” Recently, Ingenlath has made a statement other controversial ones, this time targeting his opponents.According to him, he believes that his opponents are setting a trap by reducing their electricity plans.

Source: Telegraph