The foundations of the Subaru brand were laid in the 1930s with aircraft manufacturing. The company’s engineering skills and expertise from aircraft manufacturing contributed greatly to its success in automobile manufacturing. In March 1958, the brand’s first car, the Subaru 360, was launched. The Subaru 360, known as the Ladybird for its distinctive shape, has been a milestone in the history of the Japanese automotive industry.
When the calendar showed the year 1966, the first engine of the Boxer Subaru 1000 brand was introduced.
Thanks to the horizontally mounted Boxer engine, which offers excellent balance and a low center of gravity, the Subaru 1000 has become a popular model among motoring enthusiasts.
Another important vehicle in Subaru’s history was the Subaru Leone 4WD Station Wagon, which was introduced in September 1972. Until the Leone 4WD Station Wagon, the use of all-wheel drive (4WD) was limited to off-road vehicles. However, Subaru engineers managed to transfer the all-wheel drive system (4WD) to the car. The Leone 4WD Station Wagon has rapidly expanded its customer base, due to the growing popularity of outdoor sports such as skiing and fishing, and is the origin of Subaru’s “All Wheel Drive System”.
Subaru has not given up on the Boxer Motor, which forms the brand’s DNA, for 52 years, and the Symmetrical All-Wheel Drive System for 46 years.
The 70s and 80s, on the other hand, draw attention as the period in which Subaru’s style changed. In addition to models such as Rex, Brat, Domingo and Alcyone, iconic models of the brand, Justy and Legacy, hit the road during this period.
With the Subaru Legacy launched in 1989, the brand introduced a car with a 2.0 liter engine to the market for the first time.
The 90s were a turning point for Subaru. The introduction of the legendary Impreza model and the success achieved in the World Rally Championship were among the highlights of this turning point.
Impreza has managed to capture the hearts and minds of driving enthusiasts due to the championship it won in the World City Racing Championship and the progress it has made step by step.
In late 1993, the Outback model was launched with its spacious interior, sporty and safe driving features. Standing out with a distinctive front and bumper, large fog lamps, large-diameter all-season tires, dual-tone body paint and oversized side skirts, the Outback managed to attract attention with its distinctive exterior design. and with a stable appearance.
Combining the power of an SUV and a passenger car, the Subaru Forester hit the road in February 1997. The Forester quickly established itself in the market with its superior off-road performance and the ground clearance required for SUVs.
For the past two decades, Subaru has continued to strive to improve and develop all of its models, while making continuous improvements and innovations in safety technologies. The brand expands its product range with iconic models such as the Subaru BRZ, a fun sports car where any driver can enjoy a casual drive, and the Subaru XV, which achieved the highest “5-star” rating from Euro NCAP, the performance test of security. of the European Program for the Evaluation of New Vehicles. continues to be developed. Updated at the end of last year, the Subaru XV is the first model with the New World Platform, and has taken its place among the brand’s best-selling models today.
From its roots in aircraft manufacturing, Subaru continues to believe that cars are more than vehicles that get the user to their destination. According to Subaru, cars produce “accompaniment of dreams, freedom and extraordinary moments”.