The expansion in the European market first goes through Germany, with new brands and models that are not only electric

The Chinese car brand Chery is planning to expand its presence in the German market as part of its growth strategy. As reported by the German newspaper Wirtschaftswoche, Chery will introduce its own Omoda, Jaecoo and Exlantix brands in Germanyhaving already achieved success in Spain, Mexico, Israel, Turkey, Kuwait, Australia and New Zealand.

Unlike other car manufacturers who focus mainly on electric vehicles, Chery will also offer cars with traditional engines. The Omoda 5 SUV is expected to be launched next summer with an internal combustion engine, followed later by an electric version. Additionally, a future version of the plugin may be introduced.

Moreover, Chery will also introduce it in Germany Jaecoo 7 and Jaecoo 8 larger SUVs. Although it is not yet clear what type of engine they will be offered, it is likely that they will be available with conventional engines. Plugin versions may be introduced later. At a later stage, Chery will also launch the Exlantix brand, which focuses exclusively on electric vehicles.

The E0Y SUV and E03 sedan are also planned, both measuring approximately 4.9 meters in length and equipped with either a 64 kWh (range of 430 km) or 82 kWh (over 500 km) battery. Furthermore, the introduction of a version with greater autonomy (more than 700 km) is envisaged, thanks to the new battery supplied by CATL.

According to the report, if Chery succeeds in gaining market share in Germany, it may consider manufacturing its cars directly in the country. Talks are already underway with local manufacturers to set up production facilities. Chery is also preparing for the launch in Italywhere Omoda 5 and Jaecoo 7 models will be available soon.