The Dodge Challenger dominates the American muscle car market

The Dodge Challenger dominates the American muscle car market


The Dodge Challenger emerged victorious in 2022, from the traditional match of three that it opposes in terms of sales in the American market, to the Ford Mustang and the Chevrolet Camaro.

The long reign of the Ford Mustang in the muscle car market in the United States experienced its first problem at the end of 2021, when for the first time the Dodge Challenger beat the Pony Car of Dearborn and. 54,314 examples issued (versus just 52,414 units sold for the Mustang). The two stars of the American market at that time were undoubtedly ahead of the Chevrolet Camaro, of which 21,893 copies had been sold in 2021.

Dodge sold 55,060 of its Challenger models in 2022, up 1 percent from the previous year. A very small increase, which nevertheless allows the Challenger to do better than the Mustang whose sales fell again in 2022.

The blue-collar automaker delivered 47,566 Mustangs last year, down 9.2% from 2021. Never in its long history has the Mustang enjoyed so little success with American customers. That situation however could change in 2023, with the introduction of the facelifted Mustang expected soon at Ford dealerships.

For its part, the Chevrolet Camaro recorded a clear increase in its sales in 2022, but without being able to compete with its two competitors. The Camaro sold 24,652 units last year, an increase of 12.6%.

The future will be electric for Ford and Dodge

If Ford has already started the transition to electricity with its model Mustang Mach-E, sold in 39,458 copies in 2022 (+ 45.4% compared to 2021), Dodge and Chevrolet have not yet offered an electric alternative to the believers of its versions. This should be done for the first named before 2025.

Dodge is actually working on a collaboration inspired by the Charger SRT Daytona concept presented last August. The model will replace the Challenger and Charger models in the US manufacturer’s catalog. The detailed technical sheet of this future model has not yet been revealed, but the manufacturer has already developed a few features. It will have an 800-volt design, all-wheel drive, a high-speed gearbox, and exhaust notes worthy of those produced by the current Challenger’s 5.2-liter V8 block. .

For its part, Chevrolet has yet to announce its plans to replace the Camaro, which could only leave its lineup as early as 2024.