CUPRA takes a further step forward in its growth strategy by officially entering the Australian market. Spanish brand first in Australia and three models: CUPRA Ateca, CUPRA Leon and CUPRA Formentor. Moreover, at the end of the year, the manufacturer will launch its own in this market first electric, CUPRA Bornwith products expected to be delivered in the first quarter of 2023. CUPRA’s second product foray will start from 2025 with the launch of Terramar, Tavascan. and UrbanRebel.
A very interesting feature, Australia will be the first market to promote the design of the agency, being the first country to offer the customer a complete digital experience through an end-to-end platform. The seventh CUPRA City Garage in the world was launched at that time in Sydney, after Mexico City, Hamburg, Munich, Milan, Lisbon and Rotterdam.
CUPRA will be present in all major Australian cities, with 9 stores opening from August, aiming to reach 15 stores by 2023. The brand’s goal in Australia is to quadruple annual sales from 1,600 vehicles in 2022 to 7,000 vehicles in 2025 . Wayne GriffithsThe CEO of CUPRA, for the first time in Australia, commented:
Our drive to bring CUPRA to the world never stops. And by bringing our brand to Australia, we are taking the first big step in our internationalization strategy. Australia is a strategic market for our expansion into Asia-Pacific and beyond. Our strategy is to start with brand development and launch the first offensive product, with Ateca, Leon and Formentor. Born will arrive in 2023, followed by our new heroes, Terramar, Tavascan and UrbanRebel from 2025. We want to be a relevant, beautiful and desirable brand that combines electric and sports performance. Our ambition is to reach more than 5% of the market share in the electricity segment in the long term.