Rivian has released a short teaser video with live footage of its next model, the compact and affordable R2.
It’s more than just a new model for the electric off-roader, it could be a lifesaver as questions have been raised about the sustainability of a brand that can only produce a limited number of its much-maligned R1T utility. and the R1S SUV in an environment of high inflation.
This has been compounded by the decline in demand for electric cars in the US and Europe to put a damper on many new electric-focused brands, but Rivian will no doubt be hoping that the R2 will keep it front of mind with buyers and investors. similar to the basic side of which Tesla is king.
Smaller, higher and more affordable than the R1S (which costs from the equivalent of $114,757 in its US home market), the R2 still promises ‘adventure’ as its main selling point, positioning itself as something of a counter-proposal to the Model Y. and live up to the hype that made the brand’s two existing products popular. The brand has previously hinted that it wants a starting price of AU$61,000 for the R2, although the final price will be key to the model’s potential success.
This news comes after last year’s announcement that the brand will build a new factory in Georgia specifically for the production of the R2 with an annual capacity of 400,000 units, although it comes at a cost of around five billion US dollars.
Helping Rivian up during this expansion phase is Amazon, which owns a majority stake in the automaker as part of its plans to reduce its inventory. So, Rivian’s third model is a purpose-built electric delivery vehicle of which Amazon has an order for 100,000 units worldwide.
Rivian’s next big move will be an expansion into Europe with its passenger cars, where it already has a large fleet of Amazon shipments. Its website is available for Austria, Belgium, Holland, Switzerland, Italy, Germany, Spain, France, Italy, and perhaps most significantly for Australia, England, as it signifies a commitment to building right-hand cars.
Rivian has said in the past that it has plans to expand to Australia eventually, but the timeline has been pushed back indefinitely as it struggles to fulfill its backorder for R1T and R1S in its home market, while building global R2 capacity.
It is a space that we will be watching carefully as there is a great demand for a variety of events that focus on events in the Lowlands. Sign in for disclosure of of R2 on March 7.