Automotive Counter Writing
Stellantis is moving forward in the market leadership of cars and light commercial vehicles in Brazil, Argentina, Chile and South America, establishing itself as the largest company in the automotive sector in the region in the last four months.
In Brazil, it passed the mark of 192,000 cars sold that year, with a market share of 32.5%. Four models produced by Stellantis are among the top 10 best-sellers in the country: Fiat Strada, the national sales champion, Fiat Argo, Jeep Compass and Fiat Mobi.
In Argentina, Stellantis sales reached almost 46 thousand units, with a 31.3% share from January to April. During that period, the company took market leadership in Chile, with 13,629 units sold and a 12.29% share.
BRAZIL
Fiat leads the market and Strada is the best selling car in the country
Based on the first four months of the year, the Fiat brand remains the leader in the Brazilian market with a 22% share of sales and 130,000 units registered. The brand is number one in hatchbacks (24.2%), vans (37.7%) and pickups (43.6%). In addition, it placed three models in the list of the 10 best sellers in Brazil in 2023, with Strada leading the list among all brands, with more than 31,000 units, also featuring Argo, with 20,463 registrations, and Mobi, with 19,352 vehicles. to be sold.
Jeep Commander and Compass lead in their respective categories
Jeep remains in the leadership of SUV cars in the country with 41,742 vehicles sold and 19.3 percent of the share in the category last year. Considering all segments, Jeep achieved a market share of 7.1% from January to April 2023.
From January to April, the Jeep Commander remains the undisputed leader among D-SUVs, with 7,221 units sold and a market share of 33.4% among D-SUVs. Jeep Compass repeats good performance in its segment, leading among C-SUVs, with 20,454 units approved and 44.6% of its segment. The Jeep Renegade, with 13,960 units sold, and the Wrangler and Gladiator models complete the brand’s strong performance.
Citroen’s major expansion
Stellantis performance in this quarter has been completed by selling more than 19,000 units of Peugeot and Citroen. The Citroen brand celebrates a 203% growth in sales in the first quarter compared to the same period in 2022. The strong performance in sales was led by the New Citroën C3, which registered 1,965 vehicles in the last month and collected more than 16 thousand units. sold in Brazil since its launch.
Focus on the premium market
In the premium segment, Ram stood with 3,275 units of the registered brand, 578% more than in the same period of 2022. This placed Ram in the vice leadership of the brand in this niche in the first four months of the year. Especially in April, the Ram 3500, the top model of the brand’s range, was the champion among all luxury vehicles, with 550 registrations.
ARGENTINA
Two models on the podium of Argentina
Stellantis remains the largest company in the automotive sector in Argentina, leading in terms of production, with 56,000 units produced per year, and sales, with around 46,000 registrations and 31.3% of the market.
The two best-selling models in the country are produced by the company: Fiat Cronos, with 19,000 units sold, and Peugeot 208, with 13,800 registrations, respectively occupying first and second place on the podium.
CHILE
Stellantis leads the market year to date
Stellantis leads the Chilean market this year, with 13,629 units sold, equivalent to 12.29% of the market. Highlights in the period are Peugeot brands, with 6,339 units sold in the four months (5.71% share), Ram, with 2,638 units (2.38%) and Citroën, with almost 2 thousand units and 1.81% share.