For Automobili Lamborghini, the year that has just ended is full of important and different events that mark the constant growth of the company: the result of a road map and a strategy that, as shown by the latest statistics, has been successful. The Sant’Agata Bolognese company continues to grow, reaching a new sales record with more than 9,000 vehicles.
Lamborghini continues to prove a positive trend following the inevitable effects of this pandemic that has affected almost all industries. Over the past two years, the company has continued its impressive growth not only in terms of sales, but also through the awards and certificates received, which show Lamborghini’s commitment to the different environments in which it operates, from sustainability to human resources.
In terms of numbers, Automobili Lamborghini continues to break records and also records for 2022 the best sales figures ever. In fact, the company delivered 9,233 vehicles worldwide, an increase of 10% over the previous year.
Stephan Winkelmann, CEO of Automobili Lamborghini, said: “Our trend of growth and development continues, and this shows that our direction is stable and that our choices are good. It is the product of well-defined joint evaluations that can produce strong and effective results. We were able to carefully and carefully control the intake of the order unusual, following a clear strategy with the main goal of maintaining controlled growth to protect the uniqueness of our brand. 2023 will be a year of challenges and changes that we are ready to face by always overcoming ourselves. Now we have the opportunity to focus on our future goals also due to and a waiting list of 18 months, which allows us to look at future and future goals with confidence. »
The further acceleration of this trajectory will take place in 2023, when the first hybrid cars are produced and Lamborghini enters the second phase of our program. Directed by Cor Tauri : a strategic map launched in 2021 that involves the largest investment ever made in the company’s history (1.8 billion euros over five years) to ensure a hybrid transition and then switch to an all-electric vehicle.
In all the general regions, the sign was clearly positive, maintaining the same and stable distribution, with Asia recording + 14%, followed by America with + 10% and finally EMEA with + 7% compared to 2021. Sales, close to all important markets. , broke all records. It is also thanks to the great reputation enjoyed by the brand internationally, the number of dealers increases from 173 to 180 in just one year with a presence in 53 different countries.
The US remains at the top (2,721 cars delivered, up 10% from last year), followed by mainland China, Hong Kong and Macao (1,018 cars delivered, up 9% from last year). , Germany (808 vehicles delivered, up 14% year-on-year), the UK (650 vehicles delivered, up 15% year-on-year) and Japan (546 vehicles delivered, up 22% from last year. )
In terms of models, the success of the Urus has been confirmed (5,367 units delivered, up 7% in 2021), followed by the impressive growth of the Huracan (3,113 units delivered, up 20% in 2021) and the Aventador with 753 units delivered, by the end of its production in September 2022.
In terms of products, 2022 has been a year full of new things, starting with the launch of the Huracán Tecnica in April 2022, which combines the level of expertise that Lamborghini has achieved in the field of design and engineering. The V10-powered car condenses the Huracán STO’s fun-to-drive dynamics into a sleek new look suitable for everyday use with aerodynamic enhancements aimed at improving performance, stability and ease of use on road and track. November saw the re-launch of the V10 Huracán Sterrato, the first super sports car designed to offer the ultimate off-road driving pleasure on loose surfaces, in a truly unique combination.
Last year was also very important for the Urus, with the entry of two new models. At The Quail, A Motorsports Gathering held in California in August 2022, Automobili Lamborghini unveiled the all-new Urus Performante, which emphasizes playfulness and performance with a design that demonstrates its incredible capabilities on, on and off-road. The new super SUV boasts 666 hp and a weight reduction of 47 kg, giving it a better 3.2 power-to-weight ratio. The Urus Performante also broke the record for a production SUV at the Pikes Peak International Hill Climb track, setting the fastest ever 0-60 mph time of just 3.3 seconds and a 100-to-0 km/h standing time of 32.9 m. . In September 2022, Automobili Lamborghini launched the Urus S, the latest successor to the Urus, on the market. The Lamborghini Urus S offers more power with unparalleled versatility and design, reinforcing the Super SUV concept in the luxury segment. Its twin-turbocharged V8 engine delivers 666 bhp, the same as the Performante’s but brings a distinctly higher profile to the design, with a significant increase in color and trim options for wheels, styling and trim packages. internal and external details.
The past year has also been a period of great success in terms of awards received by the House of Sant’Agata. Some of the most important recognitions are related to employees and HR activities, such as the Top Employer Italy, received for the ninth year in a row and witnessing the best practices of corporate well-being developed over the years by putting people at the center of the company.’ business. In the field of human resources, another recognition came from the certification of IDEM, as the first company certified in the automotive sector in Italy for its commitment to gender equality. In November 2022, the company also renewed its DESI (Dual Italian Education System) project, now in its fifth year, designed to train young students with the aim of turning them into qualified technicians for the Motor Valley technology district . and Lamborghini itself. Participating students have the opportunity to acquire high-quality and innovative technical and academic skills, as well as obtain a vocational education diploma in five years through a combined approach of theoretical classroom courses and experiential learning.
Automobili Lamborghini also had the great satisfaction of receiving, for the second year in a row, the “Green Star Award”, which recognizes the company’s commitment to sustainable development.
Considering the many plans, investments and efforts that the company puts into practice every day to improve the quality of the planet, this award recognizes it as one of the most sustainable companies in Italy.