Polestar opens in Rome: the idea of ​​a Swedish marketing company

AND Rome the city chosen by Polestar, the Swedish car manufacturer born from the Volvo branch, for its second sales center in Italy.

After the first Polestar Position in Milan, the brand is launching a branch in the capital and is taking the opportunity to present its own primo suv: Polestar 3.

The Roman headquarters, located at Via Giovanni Capranesi 43, covers an area of ​​289 square meters and offers a very convenient piloting experience.

“We are pleased to offer this opportunity in the setting of a city like Rome, which embodies the aesthetic and artistic values ​​of our brand and represents the historical memory of our country. In addition, Rome is a leading city in the adoption of electric mobility, with a large number of payment centers in Italy. Thanks to our Spaces, we can directly connect two important elements for us: our people and our products, all with the constant support of our online Customer Engagement Center.” – has announced Alexander Lutz, Head of Polestar Italy.

Polestar dealers, 150 worldwide, are completely different from ordinary dealers. Brand spaces are truly the first form of online design, characterized by minimal design, digital interaction and professional expertise.