Polestar opens a new position in Rome, Lutz ‘we remain unique in Italy’ – Vetrina Tv

(Adnkronos) – “We had a ‘stoppage’ linked to the delay in the launch of Polestar 3 but for everything else it was a good 2023: considering that it was the first full year for the new brand, which offers electric mobility and exclusive models, we are happy . We wouldn’t give ourselves a 10 as a rating, maybe we can improve our ‘speed’ of performance in Italy but the brand is growing and we’ve had great feedback from customers which is helping us towards 2024. .” Alexander Lutz, Head of Polestar Italia, is optimistic as he sets his sights on 2023 at the opening of his second Place in Rome, after the one launched in Milan in September. In the model – which is in the sale of the CAR Room – there is an example of the Polestar 3, a luxury SUV that (after the 2nd speed) has been entrusted with an important task in the confirmation of the brand. An expensive example but on the other hand – adds Lutz – “our goal at the moment is not a number, but we aim to sell 150 thousand cars in 2025 so that we remain a unique brand, and in Italy even more”. The numbers for the first 9 months saw a 37% increase in global sales with 41,817 units (with a target of 60,000 for the whole year 2023), on a range that is still very much based on the Polestar 2, a proud design – to rely on. on versions – range of up to 655 km (WLTP), power up to 476 HP and acceleration from 0 to 100 km / h in 4.2 seconds. While also waiting for the launch of Polestar 4, Lutz explains “now we have to get 3: a shame because it’s a wonderful car, in terms of quality, handling and design”. But if Rome – he sees – “is the leading city in the adoption of electric mobility, with the largest number of charging stations in Italy, for the future we are thinking of multiplying the events to allow customers to experience the quality of the product first. -hand. About the Internet, we want to open new places where our customers are, like the North-East”. On the other hand, in the philosophy of the Swedish electric car brand, the Polestar Space also aims to create a network and community, without excluding the possibility of organizing meetings and exhibitions that will go from design and architecture to technology and, of course. ‘car. —motoriwebinfo@adnkronos.com (Web Info)

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