New Holland Straddle Tractor Concept Honored at German Design Awards 2023

New Holland Straddle Tractor Concept Honored at German Design Awards 2023

CNH Industrial NV



London, December 15, 2022

The Straddle Tractor Concept by New Holland Agriculture, a global brand of CNH Industrial, won the gold medal at the German Innovation Award 2023 in the category. Better product design. This prestigious recognition is given by the German Design Council (founded in 1953) to those products which, in addition to representing important innovations, create a perfect union between form and function.

To develop its Straddle Tractor Concept, New Holland worked in collaboration with internationally recognized design studio Pininfarina. The tractor is specially designed to meet the needs of thin vines. These vineyards are renowned for the production of high quality and excellent wines, from grapes planted in rows less than one and a half meters wide, often cultivated on steep slopes. Inspired by the shape of a champagne flute, the tractor design is a tribute to our wine growing customers.

Also the concept is ready for electric tractionreflecting New Holland’s commitment to productive and sustainable agriculture and its focus on alternative fossil fuels, to build a better future.

For the company, this award is a further recognition of excellence in the field of engineering and its ability to innovate, above the industry.

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CNH Industries (NYSE:CNHI / MI:CNHI) is a global leader in the machinery industry and services. Guided by its mission of Breaking New Ground, focused on Innovation, Sustainability and Productivity, the Company provides strategic direction, R&D capabilities and investments that enable the success of its global and regional brands. Internationally The case of IH And New Dutch Agriculture providing 360° agricultural applications, from machines to equipment and the digital technologies that improve them; HOUSE And New Holland Construction Materials, providing a complete line of construction products that increase productivity in the industry. The Company’s regionally focused brands include: STEYRfor agricultural tractors; Crowa leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coilspecialized in farming and planting systems; Millerapplication equipment manufacturer; Kongskilde, for the supply of tillage, planting, hay and pasture management equipment; and Eurocomachmanufacturer of various types of mini and midi excavators for the construction industry, including electrical solutions.

For more than two centuries of history, CNH Industrial has always been at the forefront of the industry in which it operates and continues to promote innovation with passion and passion, promoting efficiency and customer success. As an international company, more than 37,000 employees of CNH Industries all work together to create a diverse and inclusive workplace with the common goal of helping customers grow and build a better world.

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