Mazda wants to reach 6.4% of the Mexican car market

Mazda wants to reach 6.4% of the Mexican car market


The The Mexican auto industry It plans to sell one million 450 thousand new cars this year, where Mazda of Japan plans to sell 6.4 percent.

“We want to reach a market of 6.4 percent, if you do the math you will have a number, but I am not going for volume, I am going to participate. If in the end the number of cars is less or more, it is not what we see,” he said MILLENNIUM Miguel Barbeyto, brand president in Mexico.

According to statistics from the National Institute of Statistics and Geography (Inegi), last year the car company sold 76,017 cars, a figure that is 57.5 percent more than the one recorded in 2022 and is a historical record for the company.

With this, it increased its share from 4.4 to 5.6 percent, despite the entry of new competitors, especially from China.

“It was a great year Mazda, the best in history in the country. It was a record year for the amount of units sold with a large market share in 70 distributors, record sales in spare parts, a large number in the service system, a record year in orders in collision centers and for the first time Mexico took over. the fifth most important market worldwide for brands”, he explained Barbeyto.

He emphasized that part of his strategy is to continue working on improving customer service, launching more and adjusting the prices of some models, between 4 and 5 percent below the costs they had in December, “to get a bigger amount.”

They also launched the Mazda2 with a 2-liter engine made in Salamanca, Guanajuato, and by May they will be presenting the CX-70, which is a large truck and will launch a new pick-up by the end of the year.


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