The days of combustion sports cars, especially cheap ones, are numbered. Even if electric, these models will not have a second chance. But Mazda promises that iconic MX-5 Miata it will never die, even if it needs to change completely. At least, the brand promises that it will not turn into an SUV.
In an interview with the newspaper then, Martijn ten Brink, CEO of Mazda Europe made a promise: “For Mazda, I think it’s fair to say that the MX-5 Miata will never die”. The executive just doesn’t know what the future of the model will be: “how do you stay true to the concept of what the car means within the new generation of technology?”.
In particular, Brink ten talks about the full electrification of cars that has become mandatory in Europe. The executive emphasized that Mazda is a small brand and needs to have international models, which, according to him, “we need to succeed in Japan, USA, Europe, Australia with one car. It is a big challenge for a small brand.”
“That’s the kind of luxury that the big car manufacturers can have, because they don’t have to be clear about what they’re going to do globally because they can direct their communication to ‘this is our strategy for Europe or this is our strategy for America. North’. We need to have the same strategy all over the world”, he adds.
The big question for Mazda in the next generation, according to the CEO of the brand in Europe, will be aerodynamics: “I think our design experiments will take us in a new direction, but it will definitely have to be super aerodynamic”. This strategy makes a lot of sense for the Miata case.
It has always been a light and compact sports car. Except that electricity brings the presence of heavy batteries as a danger. Having refined aerodynamics will make the next Miata require a smaller and lighter battery to achieve the same range as the same car. Now it’s just a matter of time to see what happens with the model.
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