Mazda isn’t offering all-electric vehicles in the U.S. after pulling the MX-30 electric crossover from its lineup this summer due to poor sales. Mazda sold just 100 units of the MX-30 in the first eight months of 2023.
The automaker plans to release another battery-powered car in the U.S., but it reportedly won’t arrive until 2025. Mazda North America CEO Tom Donnelly recently told Automotive News that the upcoming electric car could be a crossroads, noting that the automaker will add more electric vehicles. according to the needs of users.
Releasing one new EV in two years is unlikely to help Mazda gain ground in the US EV market. Automakers’ approach to electric vehicles seems overly cautious, but Mazda CEO Masahiro Moro believes the share of electric vehicles in the overall US new passenger car market is too small. Only Tesla is popular. Speaking to Fortune, Moreau acknowledged the importance of electric vehicles, but said demand for them is still small.
“Electric cars are a very important technology and we are developing it. But in the United States, electric cars took about 6% of the market last year. This year – 8%. And 57% of them came from Tesla. Other electric cars are not gaining popularity, the shares are increasing, ” he said.
Moreau added that the lack of charging stations is another factor holding back the growth of the EV market share in the United States. He was also not particularly optimistic about the car industry’s transition to a zero-emission future in 2035: “How we get to zero depends on consumer choice and social infrastructure.”