Luxury Transportation Segment, BMW: We’re paying attention

JAKARTA – BMW has long been rumored to be considering a luxury car, and now it seems the German automaker is taking it seriously.

In an interview with CarBuzz, BMW design chief Domagoj Dukec said the company is “rethinking” luxury pickup trucks, citing the segment’s popularity in the United States.

“Since I’ve been at BMW, people have been asking for a BMW pickup. We’ve been counting. [bahwa truk mewah] for the United States only. Maybe everything has changed,” said Dukec quoted from CarBuzz, Thursday, May 25.

The luxury car market in the United States is growing rapidly. By 2022, luxury photography sales in the US have risen 30% year over year, and the trend is expected to continue in the coming years. This growth was driven by several factors, including the growing popularity of outdoor activities, the growing number of high-end consumers, and the increased availability of luxury trucks from various automakers.

If BMW decides to move forward with a luxury pickup it will face stiff competition from several notable players, including the Toyota Tundra, GMC Sierra 1500, Ford F-150 Lightning and Rivian R1T. However, BMW has a long history of success in the luxury car market, and it would be a mistake to exclude the company from the competition if it ventured into this segment.

Previously, Mercedes had ventured into this segment with the X-Class based on a platform borrowed from Nissan and introduced in 2017. However, a few years after its launch, the luxury image was withdrawn from the international market and considered a failed project. Mercedes had worked.

It’s too early to say when, or even if, a BMW pickup will be built. However, the fact that the company is now seriously considering the idea is a sign that this segment is becoming increasingly important for BMW.

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