Lancia Pu+Ra HPE: Pure design

Even those who have written off Lancia must congratulate Carlos Tavares, the chief executive of Stellantis, the world’s sixth largest manufacturer by sales created by the merger of Groupe PSA and Fiat Chrysler Automobiles, for fulfilling his promise to give one more chance (the last one. I’m thankful) to bring Italian brand Lancia in front.

By Spyros Rekkas

It used to be the official luxury subsidiary of the Fiat group. In January 2014, Fiat’s final decision to gradually reduce Lancia production was announced. The only surviving model is the Ypsilon, which is now only available on the Italian market.

The launch of the Lancia Pu+Ra HPE concept marks the presentation of the first car in a new era for the brand, but also a manifesto of sustainable design, electrification and practical technology.

The name Pu+Ra HPE is derived from the new brand language of ‘Pure’ (pure) and ‘Radical’ (innovative) and HPE (High Performance Electric) signifies a car that is environmentally friendly, full of love and at the same time technological. the top. Lancia first used the acronym HPE in the 1970s with the Lancia Beta, with the three letters then from the words High Performance Estate.

It is purely electric, its interior is inspired by Italian furniture design, while thanks to SALA, Lancia will be the first Stellantis brand to use the technology of the Chameleon group and TAPE (Tailored Predictive Experience), through which the user will use a single button or voice commands will be able to configure, quickly and easily, the environment inside the car (sound, climate, lighting, etc.).

The brand’s vision of the electric age is an electric-only model with a range of more than 700 km, a charging time of more than 10 minutes and an energy consumption of less than 10 kWh per 100 km.

The aerodynamic lines are reminiscent of popular models such as the Aurelia and Flaminia, while also emphasizing the car’s environmentally friendly character.

Recycled or recyclable materials are used. The door panels are made of Marm/more material, which has the beauty and quality of marble, but at a much lower weight. The material is made of 50% from the powder produced during marble processing and is very durable, waterproof and friendly to the touch.

Lancia will present in 2024 the new Ypsilon in electric and hybrid versions only. From 2026 the brand will present only new electric models, while from 2028, the year the new Delta will be presented, the brand will sell only electric cars.

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