Jaguar Land Rover is delaying the launch of an EV due to high demand for plug-in hybrids

Jaguar Land Rover is delaying the launch of an EV due to high demand for plug-in hybrids


Jaguar Land Rover (JLR) has delayed the launch of two electric models due to unexpected demand for its hybrid vehicles. Following the opening orders in December, JLR has seen a huge increase in demand for its first electric Range Rover.

Following impressive third quarter sales, JLR has announced plans to introduce four new electric vehicles (EVs) within the next two years. In 2021, Land Rover had previously revealed plans to launch six electric vehicles under the Range Rover, Discovery, and Defender brands by 2026.

In the company’s earnings call, CEO Adrian Mardell admitted that they weren’t hitting their three-year goal. However, the company is taking its time to make sure it is making the best cars it has ever made, as Mardell emphasized.

Land Rover delayed its EVs despite more than 16,000 customers signing up for a waiting list since the company began taking orders for the first electric Range Rover in December.

The Range Rover is claimed to be the most refined car ever created. It features active road noise cancellation technology for a quiet cabin.

The company has also announced that its new luxury electric SUV will match any other electric SUV in terms of towing, swimming, and all-terrain capabilities. The company claims it can ride the GMC Hummer EV through up to 33.5 inches of water.

The brand announced that it is going through its “Work More” testing program on Range Rover electric prototypes so far. In the near future, Land Rover will introduce an all-electric Range Rover Sport that will be powered by the MLA platform, which currently powers ICE and PHEV variants. The two models, which will be smaller, will be built on its planned EMA platform at the same time. The existing Range Rover Evoque and Discovery Sporty, slated for an electric car modification, will be replaced by the same platform.

Jaguar plans to release an electric four-door GT model next year, which could cost up to $126,000. The company is also working on a second electric model.