Reiss has launched its first collection in collaboration with McLaren Formula 1 for SS24, which includes menswear, womenswear and children’s clothing.
Already the official travel equipment partner for the McLaren Formula 1 team, Reiss calls the new collection part of the next phase of the partnership and “inspired by the high performance at the heart of McLaren and the excitement of Formula 1”.
The collection features designs, patterns and prints and consists of three packs, ‘Hype’, ‘Dynamic’ and ‘Fanwear’.
Key pieces from the ‘Hype’ pack include leather baseball jackets emblazoned with McLaren Formula 1 logos, premium knickers and silk lounge shirts featuring hand-painted images of international racing locations. Formula 1.
Meanwhile, the ‘Dynamic’ and ‘Fanwear’ packs include signature suits, blazers and trousers in travel-friendly fabrics, premium leather jackets and knitted and crocheted jackets, all featuring McLaren Formula 1 logos, with superior basics including mercerised cotton. polo shirts, jersey caps and quilted shirts.
The accompanying campaign was shot at the McLaren Technology Centre, and features McLaren Formula 1 drivers Lando Norris and Oscar Piastri, as well as Formula 1 presenter Lissie Mackintosh, all wearing styles from the collection.
Christos Angelides, CEO of Reiss, said: “We are extremely proud to launch the Reiss x McLaren Formula 1 collection, which celebrates the best of these two British brands.
“This range has been designed with the craftsmanship and performance of elite products in mind. We look forward to seeing McLaren Formula 1 fans wearing the products in the upcoming F1 season.”
Louise McEwen, Executive Director, Brand & Marketing at McLaren Racing, added: “We are proud to launch our first collection together with Reiss, uniting two iconic and international brands.
“Over the past season, Reiss has supported our team with comfort-focused sports and travel wear, and we’re excited to be able to share a great line with our audience that is synonymous with both of our brands.”