Honda’s electrification process is accelerating

Honda Motor Co.in a press conference held in Japan, they shared the latest news and development plans and changes in the electricity distribution process.

According to the statement issued by the Honda company, along with the technology it has developed, Honda continues its efforts to ensure that people around the world enjoy the freedom of movement in a pleasant way, according to the goals of zero environmental impact and zero accidents. on the road. deaths within the scope of motorcycles and vehicles that produce. To strengthen the structure of its activities for this purpose, Honda will focus on 5 key areas for the development of mobility.

CARBON NEUTRAL

These were identified as carbon neutrality of power units, energy management system, resource cycle, AD (Automated Driving)/ADAS (Advanced Driver Assistance System, IoT (Internet of Things). Honda, with its research about next-generation mobility, it continues its basic research activities to create new values. It plans to make steady progress by regularly providing an annual budget of 100 billion yen in the 5 areas it has designated.

Allocating an annual investment budget of 10 billion yen to achieve rapid new value creation and open innovation to entrepreneurs, Honda has so far been able to develop technologies that may be needed in the future, such as artificial intelligence (AI), synthetic energy. , battery recycling and nuclear fusion power generation technology. invested in establishing. In this context, Honda Innovations was established in Japan in April to further strengthen its open innovation functions.

‘HONDA ARCHITECTURE’

Thanks to the influence of the ‘Honda Design’ introduced in the past and improvements such as the series planning system, Honda, which has controlled its profits on the automotive side in recent years, is also adopting a production optimization approach for its global models. . By reducing its fixed costs, Honda aims to increase the volume of sales of its vehicles within the scope of its future plans and achieve a sales profit of 7 percent in 2026.

In addition, in order to solve the ongoing semiconductor chip crisis around the world, Honda is working to deliver its products to its customers as soon as possible by implementing short-term, medium-term and long-term measures. In this situation, in addition to further strengthening its relationships with suppliers in the short term, Honda takes various measures, including the redundant supply of important parts and the development of alternative parts. Additionally, medium to long-term measures to identify risks are being developed and a strategic partnership between Honda and TSMC (Taiwan Semiconductor Manufacturing Company) is being implemented to ensure a stable supply of semiconductors.

THE SPIRIT OF THE RACE

Continuing to design and manufacture passionately in the spirit of racing, Honda plans to launch more than 10 electric motorcycle models worldwide by 2025 on the motorcycle side. It also aims to increase annual sales of electric models to 3.5 million units by 2030, which is about 15 percent of its total unit sales. In 2023, the first electric scooter model, the EM1 e:, will be available with the Honda Mobile Power Pack e: replaceable battery, first in Japan, then in Europe and Indonesia.

Focusing on people-driven vehicles so that the driver and passengers can have a pleasant journey, Honda aims to achieve 100 percent of global electric vehicle (EV) and fuel cell electric vehicle (FCEV) sales levels by 2040. To this end, Honda plans to put 30 EV models on sale worldwide by 2030, with a production volume of more than 2 million units per year. To this end, the Honda Prologue and Acura ZDX models developed in partnership with General Motors (GM) in North America are scheduled to be available in 2024, while a mid-size EV model using a new Electrical and Electronics (E&E) design based on the original Honda’s special EV will be available in 2025. you will be on the road.

NEW ELECTRICAL MODELS

While the e:NS2 and e:NP2 will go on sale in China in early 2024, mass-production models based on the e:N SUV xu concept model debuted at the Shanghai Auto Show in April are scheduled to go on sale before the end of 2024. 2027, Honda will introduce a total of 10 new EV models, including 3 models mentioned in China. In addition, unlike international markets, it aims that 100 percent of Honda’s car sales in China by 2035 will be EV models.

In Japan, a mini-EV commercial utility model based on the N-VAN will go on sale in the first half of 2024, and the N-ONE EV model in 2025. In 2026, two mini-EV models, one of which is an SUV, it is planned to be delivered to consumers.

CHARGING SERVICES

Honda is working on an energy project that uses the power supply of EVs to charge homes based on Honda SmartCharge, an EV charging service operating in North America to provide charging services alongside new models of electric vehicles. For public charging, Honda will create an EV charging service environment for its customers in cooperation with suppliers of convenient and reliable charging networks. Finally, Honda will continue to work on the development of a series of affordable electric vehicles in 2027 and beyond, to further strengthen its partnership with GM and increase its competitiveness.

BATTERY PLANS

To ensure steady progress in the electrification process, Honda enters into various strategic partnerships in areas ranging from battery supply to the cycle of resources for their production. In this context, a strong value chain is established by establishing a sustainable business foundation with Honda at the center. Honda, whose battery manufacturing business has gained momentum in recent years, plans to supply final batteries from GM (General Motors) in North America and complete the establishment of a joint venture with LG Energy Solution (LGES) for battery manufacturing in 2023.

After signing an enhanced partnership with Contemporary Amperex Technology Co., Limited (CATL) in China, Honda will also work with Envision AESC (Automotive Energy Supply Corporation) to supply batteries for its mini EV commercial utility model based main N-VAN in Japan. In addition to the development of liquid lithium-ion batteries, Honda plans to develop and launch next-generation batteries such as solid-state batteries. For this, Honda and GS Yuasa are preparing to collaborate to develop a high-capacity liquid lithium-ion battery for EV use. In addition, Honda is investing in a joint venture with SES AI Corporation (SES), a battery research and development company for electric vehicles, on the development of flexible batteries.

Considering the great importance for the supply of resources in the field of batteries, Honda continues to sign many partnerships for its long-term plans in this regard. As part of sources, Honda and Hanwa have been cooperating for medium and long-term supply of basic minerals such as nickel, cobalt and lithium, while the cycle of sources has been agreed with the companies Ascend Elements, Cirba Solutions and POSCO.

MADE IN THE UNITED STATES

While work continues to renovate Honda’s three existing plants (Marysville, East Liberty and Anna) in Ohio, USA, where Honda will begin production of electric vehicles, highly efficient and flexible production lines will be established specifically to keep North America as an EV Production facility. In addition, the Honda Saitama Automobile Plant in Japan will be Honda’s first carbon-free plant in 2026, with the introduction of carbon reduction technology, 100 percent clean energy through the use of renewable energy sources.

SOFTWARE WORK IN PROGRESS

Conducting research based on the concept of ‘software-defined mobility’ in the field of software, which is a popular name after the battery in the electric process, Honda announced that it will accelerate its software development activities. In this context, Honda is developing a native vehicle operating system, especially for EV models that will be launched in North America in 2025. Thanks to this system, in-vehicle software will be provided to ensure continuous improvement of the vehicle’s functions and services after purchase.

Working to find software development resources in the vehicle’s operating system, Automated Driving Assistance System/Advanced Driving Assistance System (AD/ADAS) and related vehicles and services, Honda will also increase its workforce by multiplying two number of software development recruitment. As with batteries, it will accelerate collaboration with companies that have strong points in software development, including KPIT Technologies Limited (KPIT). Additionally, in the areas of user experience (UX) and digital services, Honda will take a proactive and global approach to user experience, with a particular focus on improvements in North America.

‘THE POWER OF A DREAM’

For 100 years of transformation of the automotive industry, Honda is redefining its raison d’être, ‘the goals it wants to achieve and its value proposition, including electrification and digitalization strategies’, within the scope of its vision of to be a profitable company. to society. Accordingly, Honda’s global brand slogan, Power of Dreams, will be added and three new words will be used. Emphasizing mobility and the slogan ‘How we move you’ with the Power of Dreams, Honda aims to empower people to transcend the barriers of time and place to embody the core value of all mobility products and services, and its new slogan ‘create, transcend. , to grow’.

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