Here’s What a 1970 Pontiac Firebird Ram Air IV Is Worth Today

Here’s What a 1970 Pontiac Firebird Ram Air IV Is Worth Today


Important takeaways

  • The 1970 Pontiac Firebird Ram Air IV is a rare and classic muscle car, with only 88 ever built.
  • Prices range from $97,200 to $184,000, making it a valuable and coveted collector’s item.
  • The Ram Air IV engine boasted 370 horsepower, and a sub-6 second 0-60 MPH time.


The Pontiac hot plane is one of the brand’s most revered nameplates from its storied history. Pontiac continued that trend for several decades, since its inception in 1967. However, it’s a 1970’s style that we’ve decided to modernize and this article.


Not just any 1970 Firebird, but the most powerful and track-ready iteration available. With 370 horsepower and a low 6 second 0 to 60 MPH time, the Ram Air IV was a force to be reckoned with. Scarce, beautiful, and very fast – it’s also worth less in 2024. Here’s everything you need to know about the 1970 Firebird Ram Air IV, including what to pay, and why it’s worth so much money.


HotCars obtained data for this piece from materials published by GM and Fastest Laps, where performance measurements are concerned, while pricing data was taken from Hagerty.

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Average Price of a 1970 Pontiac Ram Air IV Today: $109,000

1970 Pontiac Firebird Ram Air IV Price Details

Condition

Price

State of Justice

$97,200

Good condition

$109,000

Excellent condition

$147,000

Concours mode

$184,000

(Price courtesy of Hagerty)


Although defunct today, thanks to the government bailout of General Motors in 2008, Pontiac remains one of the most important and respected American automotive brands of all time. During their many years of operation, a variety of models achieved great success, but arguably none enjoyed the same level of success as the Pontiac Firebird. While all Firebirds from multiple generations are now worthy classics, coveted by fashionistas, it’s the Ram Air range that stands out the most.

Ram Air engines were Pontiac’s most powerful V8s from the golden age of muscle car manufacturing, and most were only around for a short time. In the case of the 1970 Firebird, the Ram Air IV Trans Am was a one-year production only, making it one of the rarest Firebirds ever produced.

Other powerful options were available for the ’70 Firebird, such as the Formula 400 or Ram Air III, but the Ram Air IV offered more performance than any other configuration for the model year. Demand was low, the engine being reserved for most high-end fans only. Therefore, only 88 1970 examples of the Firebird Ram Air IV were produced. Of those 88, only 29 are classified as automatic transmissions.


Naturally, then, you’d expect a classic muscle car of this ilk to carry a hefty price tag — and you’d be right. Hagerty provides model valuations in a variety of different situations, from fair to concours. The former is worth $97,200, while the latter commands a whopping $184,000, on average.

Mid-range cars, in good to excellent condition, command between $109,000 and $147,000. However, with only 88 ever made, it’s getting one that could prove to be the most difficult. However, many collectors would undoubtedly jump at the chance to own one, so it’s not unreasonable to expect a bidding war to ensue when one comes up for sale, pushing values ​​even higher.

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A Closer Look at the 1970 Pontiac Firebird Ram Air IV

The Ram Air IV was a big jump from the previous Ram Air III engine, giving owners a whopping 25 horsepower increase. To help with cooling, this high-performance trim came standard with attractive hoods, and air vents forward, all with smart uniforms too.


The engines themselves were designed to maximize airflow, and so enlarged intake and exhaust ports were standard features, as were the unique manifolds on the Ram Air IV engines. Despite the official figure stating the output at 370 horsepower, it is widely believed that the actual figure is north of this – although, that is a rumor that is true for many flagship cars of the era.

Here’s What a 1970 Pontiac Jet Cost When New

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1970s Muscle Car Price Comparison

Muscle Car

Original Starting MSRP

1970 Pontiac Firebird Trans Am

$4,695

1970 Dodge Charger R/T

$3,711

1970 Plymouth Superbird

$4,298

1970 Buick GSX

$4,880


(Price courtesy of Hagerty)

As much as the Ram Air IV Firebird sits on the market today, it wasn’t a budget offering from Pontiac when it was new either — not by a long shot. However, that’s not to say it was overpriced, it was a professional car with advanced engine technology, and high output, so it should only be expected that it would carry a hefty MSRP. Back in 1970, the Trans Am started at $4,305, and the Ram Air IV engine was available for $390 more. This means, a 1970 Pontiac Firebird Ram Air IV would set you back $4,695 new.

The Firebird Ram Air IV Was More Expensive Than Many Competitors At The Time

When other model years are considered, it’s not surprising to hear that only 88 customers bought the powerful Pontiac Ram Air IV in 1970. For the same money, or a little less, you could have driven away with a Plymouth Superbird. , or the Dodge Charger R/T – all very attractive muscle cars with appropriate markings. The Buick GSX, however, was slightly more expensive than the Ram Air IV Firebird.


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What Will a 1970 Pontiac Firebird Ram Air IV Be Worth in Another Year?

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Estimating the future prices of any car can be a tricky business, and it’s always speculative – nobody he knows for sure what will happen. That being said, past performance is always a great indicator, and Hagerty reports that 1970 Pontiac Firebird Ram Air IV prices have remained flat since 2023. This tells us that prices are stable and that value increases are unexpected between now and then. next year.

So, you can still expect to pay around $109,000 for a model in good condition in 2025, as you would (and should) do now. It’s worth noting, though, that many Ram Air IV-powered ’70 Firebird models are likely to be restored now, given their attractive value. As a result, good condition models can be hard to come by compared to better and even classic cars, meaning the average sales price can continue to rise if original or fully restored smart models are sold.


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A Closer Look at the Ram Air IV Engine

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Engine Specifications and Performance

Configuration

Naturally aspirated V8

Transfer

400ci or 6.6-liter

Strong

370 horsepower

Torque

445 lb-ft

0 to 60 MPH

Less than 6 seconds

Quarter mile time

Less than 14 seconds

(Exclusive courtesy of Fastest Laps & Hemmings)

This Trans Am features a sporty exterior, covered in flares and purposeful air vents, as well as a bright, driver-focused interior. However, the engine is the real attraction and the main reason why these rare muscle cars are so coveted and valuable today.


Kicking out 370 horsepower and 445 lb-ft from the 6.6-liter V8 in 1970 was an impressive feat, and enabled the Firebird to perform impressively on the road. The 0 to 60 MPH dash could be covered in less than 6 seconds, while the quarter mile would take just 14 seconds. In addition to enlarging the intake and exhaust ports inside the engine to prioritize airflow, the engine was strengthened and built for performance. For example, the Ram Air IV engine sports an aggressive cam, as well as forged pistons and a custom crankshaft.

The result was a fast and race-ready engine that would rev up to 6,000 rpm, and, combined with the lightweight construction of the Firebird, would happily beat almost anything else on the road at the time. Pontiac continued with the Ram Air project, but sadly the Ram Air V engine never realized its full potential, leaving the fourth iteration as the last production Ram Air engine.

Sources: GM, Fastest laps, Hagerty, Hemmings