2024 BMW i7 Looks Rad in Ruby Black, Here Are All the Best Angles

2024 BMW i7 Looks Rad in Ruby Black, Here Are All the Best Angles


The pinnacle of Bavarian luxury cars is the battery-electric 7 Series. It is a luxobarge that combines the benefits of an all-electric powertrain with a luxurious interior and the latest automotive technology. Despite its divisive exterior design, BMW’s flagship is a car you’ll look at after parking it. But will you turn your head to take in the mental image before continuing on with your day done in an uninspiring shade of black? Here’s the kicker: you can do it!

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Photo: BMW of Mountain View Geniuses

Well, let’s be honest with ourselves. Few people drop more than $124,200 on a brand new i7 xDrive60 and treat the car as their dream ride. This isn’t an M5, M8 Cabriolet, or X5 xDrive50e we’re talking about here.

It’s also not a mom-and-pop car because kids rarely appreciate fancy accessories and expensive parts. They also tend to make a mess. That is especially true for siblings who don’t get along very well. In addition, parents rarely have the time or space to wait quietly EV to add a few electrons to a DC fast charger or a Level 2 public charger.

Therefore, the all-electric 7 Series is the perfect sedan for the high-tech enthusiast, the entrepreneur who wants to treat friends or potential business partners to an exciting travel experience, the exclusive car rental company, or the person who just likes to get the best things that life has to offer but refuses to look at what brands like Bentley, Rolls-Royce, or Mercedes-Maybach have in their portfolio.

Given that there is an i7 market out there, it’s not a stretch to imagine that someone would spend more to customize their luxury sedan. After all, how often are you going to buy a battery-electric 7 Series? It’s not going to be an obsession. Therefore, one can easily make a decision to go out with the identification process.

Someone created an i7 xDrive60 that seems to tick all the right boxes. It doesn’t have a big TV for those sitting in the back, but it comes with all the other great options, including a black Merino leather cabin.

Photo: BMW by Mountain View Geniuses on YouTube

At first glance, the exterior may seem boring because it is almost killed (the wheels are not black). However, when enough light is available (from the sun or from an artificial source), you will be surprised to know that a burgundy or cherry color begins to emerge.

BMW fans may know the Carbon Black color, which looks, well, black most of the time. However, the saturated blue color comes from wherever sunlight or parking lot light interacts with the sedan’s exterior shell.

The dark red color stands out even more when paired with Black Sapphire Metallic in a two-tone configuration. Pursuing such an option will set you back around $12,000, though. That’s hard to digest, considering luxury cars are depreciating so fast.

But if you’re getting yourself a special BMW gift, then it’s worth considering making it your own. Bavarians can make your wildest dreams come true as long as you are willing to ride a horse. You can even order the 7er finished in Fireorange III Uni with the top half of the luxury sedan dressed in Sapphire Black or Oxid Grey.

Photo: BMW Personal Visualizer

Believe it or not, BMW has a good selection of black shades, colors and tones. If you want a 7 Series that’s not shown to the untrained eye but worth showing off to friends, family, co-workers or business associates, here’s how many options are currently available, aside from Ruby Black:

  • Frozen Black Metallic (matte);
  • Enigmatic Black Metallic;
  • Jerez Black Metallic;
  • Black Crystal Metallic Casserit;
  • Fire Black Metal;
  • Cosmos Black Metallic;
  • Citrin Black Metallic;
  • Gray Black Uni.

In the end, there’s only one question that needs to be answered: is it worth spending $5,500 on this black color that doesn’t look different in the absence of sunlight? That is up to you to decide. We can only tell you that a BMW dealer sold this i7 a few hours after washing it and recording the video below.