Globo reaps impressive audience results for its soap operas

To celebrate a good phase in its base of soap shows, Globo registered in April an increase of of 24% in the theater audience compared to the same month last year.

Telenovelas appeared with more than 139 million people. At Globoplay, they were responsible 30% of usage of the entire platform.

With this result, the advertiser also saw an improvement in its advertiser portfolio. Just four months in the sky, go by faith already registers a record of closed contracts for the 19h slot. Funded by BRF, the conspiracy had closed commercial deals with 12 brands: Banco do Brasil, Buscofem, Coca-Cola, Heineken, Intimus, Maggi, Nestlé, NIVEA, Nexgard, Sadia, Qualy and Warner.

In addition to CAOA’s sponsorship of the 9pm telenovela, Earth and Passion which has already been negotiated with five guaranteed content projects, with brands Ambev, Coca-Cola, Dodge RAM, Sicoob and Vivo.

And the soap opera of the time, Perfect lovecurrently airing at 6 p.m., the brand gets the opportunity to connect with the context of the 1930s and 1940s, as Coca-Cola and L’Oréal did.