For the winter season, BMW is the protagonist at high altitude in Courmayeur with a dedicated lounge for customers and lovers of the brand, called “Spazio BMW” and a series of events and activities including test drives on ice of M cars.

For the winter season, BMW is the protagonist at high altitude in Courmayeur with a dedicated lounge for customers and lovers of the brand, called “Spazio BMW” and a series of events and activities including test drives on ice of M cars.


BMW position was born from the successful experience of the House Of BMW in Milan, which between December 2021 and January of this year participated in more than 170 initiatives including events, meetings and activities that involved a total of more than fifteen thousand people. BMW’s intention is to transfer the same spirit of relationship with the market that has characterized the Milanese space to a new place to talk about brand, culture, lifestyle, innovation and sustainability. In line with the group’s approach to a new humanity, Spazio BMW presents itself as a place to live and share experiences and meet people.

Meetings of people who love lifestyle and luxury cars in comfort lounge located in the Grand Hotel Royal and Golf of Courmayeur it’s an opportunity for BMW to share new information from the brand, especially that of the electric range. Spazio BMW opened its doors in December to the new BMW XM, a high-performance SAV designed to celebrate 50 years of the M Brand. In the following days, the focus shifted to sustainability and lifestyle, values ​​perfectly represented by the new BMW. i7, the flagship of the brand and an icon of modern luxury.

The scenery of the snow-capped Alps creates a backdrop for the activity of test drives prepared in the area, on the road and on the road a song of snow and icewhere you can try M brand models that work best.

BMW’s presence is complete with the sponsorship of
Courmayeur Ski and Snowboard School and cooperation with Super G – Italian Mountain Clubthe first lodge in Italy that from this year also adds the BMW signature to its leisure offer at the foot of Mont Blanc.

“Here in Courmayeur,” – he said Massimiliano Di SilvestrePresident and CEO of BMW Italy – “we want to propose again the same spirit of the House Of BMW in Milan, in the space that will be our “home” until April. A unique space that will favor quiet and quality time, where you can live a different atmosphere every day, tasting excellent food and wine and attending a rich calendar of exclusive meetings with some of the most creative and interesting people on the Italian scene. It is clear and also to experience our amazing products and test them in bad conditions, to understand their behavior in unique.

For more information:


Mark DiGregorio

Company Communications Manager

Phone: +39 0251610088

Email: marco.di-gregorio@bmw.it

Media site: www.press.bmwgroup.com And http://bmw.lulop.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles and also offers premium mobility and financial services. The BMW Group operates 31 production and assembly plants in 15 countries and has a global sales network in more than 140 countries.

In 2021, the BMW Group sold more than 2.5 million cars and more than 194,000 motorcycles worldwide. Profit before tax in the 2021 financial year was €16.1 billion with revenue of €111.2 billion. As of 31 December 2021, the BMW Group had 118,909 employees.

The success of the BMW Group has always been based on long-term vision and responsible actions. The company has set the course for the future early and consistently places sustainability and resource conservation at the center of its strategic direction, from supply chain through production to the end-use phase of all products.

BMW Group Italy has been present in our country for more than 50 years and today it boasts 4 companies that employ 800 associates. The Italian branch is one of the six main markets worldwide for the sale of BMW Group cars and motorcycles.

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