Although the Buick brand is known to almost everyone, we are not familiar with its history. Indeed, the logo arrived with several innovations in the automotive market. A good example: Buick was the first to sell production cars with V6 engines.
How well do you know the brand? Here are five things you probably didn’t know about him.
as old as the world
Buick is one of the oldest brands in North America. It was founded by David Dunbor Buick in 1899 in Michigan. It was then called the Buick Auto-Vim and Power Company. The first two cars arrived in 1899 and 1900.
On May 19, 1903, the company was renamed the Buick Motor Company. In the same year, the manufacturer produced its third car.
In 1904, Buick will start making production cars: 37 will be built during the year. Four years later, the manufacturer will produce 8,800 cars from its factory.
GM’s first purchase
The General Motors Company was formed on September 16, 1908. The next day, it purchased the Buick Motor Company. Soon after, GM would acquire twenty other brands such as Oldsmobile and Cadillac.
In 1902, the chief engineer of the brand – Eugene Richard – applied for a patent for engines with overhead valves (OHV). Two years later, a patent was issued to the engineer on behalf of Buick. As a result, Buick will be the first to make a production car with an overhead valve engine.
The Buick logo has gone through many changes over time. One of them, founded in 1930, was directly inspired by David Buick’s Scottish family crest. Indeed, it was a red coat of arms, divided diagonally and decorated with a roof in the upper half and a cross in the lower half.
However, the most famous remains the three coats of arms, arranged diagonally and each of them divided by a diagonal silver band. The three colors refer to the brand’s three models: LeSabre, Invicta and Electra. This iteration of the symbol was adopted in 1959.
Buick is not enjoying the same success as it has in the past in North America. These days, it will locate most of its capital in China.
For example, in 2015, 80% of Buicks were sold in China, while the United States received only 18% and Canada 1% of the brand’s total sales.
In the video: the Buick brand seen by Antoine Joubert