First look at the 2025 BMW electric 3 Series

First look at the 2025 BMW electric 3 Series


There BMW at the CES 2023 awards Compass Compass, a futuristic mid-size sedan with a significant new design language. The name “Dee” is an acronym for Digital Emotional Experience, which means the presence of various technological features. Above all, it stands out for the technological changes adopted in the BMW iX Flow shown at CES 2022 (here learn more), which here instead of being black and white has many colors (32 shades can be determined by the user). It is a technology that involves the use of an electronic paper film from E Ink (a company known for the production of Electronic Book displays and a partner of BMW), which is excited by electricity. allows for 240 parts of bodywork change color.

But above all BMW and Vision Dee it is important because the Monaco company wants to anticipate some of the technical and style concepts that we will see in the resulting production model, which is expected in 2025. It will be an electric car with very high quality content, developed on a new platform called “A new class”, which is set to succeed the I3, the battery-powered BMW 3 Series sold only in China. Neue klasse (New class in German) is intended for mass use later models from BMW, whether electric or with a hybrid combustion engine.

For beauty BMW and Vision Dee it looks like a car with simple and essential lines, clearly reminiscent of the historic BMW 1600 sedan of 1962 (also known as Neue klasse, unfortunately) and the 1600-02 coupé of 1966. The headlights and closed kidney grille are also “interactive” in that, with the possibility of showing different facial expressions, they can interact with road users (the car can show emotions such as happiness, surprise or approval). The car can also display the driver’s avatar image on the side window (see video below)

Technological and useful interior BMW and Vision Dee they are distinguished by a small dashboard without a screen. All information from the new HMI4 interface is actually displayed on the new generation of Head Up screens, which span the entire width of the windshield. Using shame sensors on the dashboard, customers can decide how much digital content they want to see. We pass from the information related to the guide, to the content of the communication system, to the projection inside augmented reality, until entering the virtual world. Projection in the full width of the front screen allows information to be displayed on the largest possible area, which is only the display when it is turned on.