Fiat is Stellantis’ best-selling brand and Algeria is its largest market in the world

Fiat is Stellantis’ best-selling brand and Algeria is its largest market in the world


The Stellantis Group’s commercial results put Fiat as its best-selling brand worldwide in 2023.

Fiat was Stellantis’ best-selling brand worldwide in 2023. The Italian company has been able to provide 1.35 million. This position is occupied for the third year in a row, representing an increase of 12% compared to the previous year.
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You will be surprised to know that the country that has the largest participation not his native Italy, but the African nation of Algeria, where it has 78.6 percent of the market. Latin American countries are also important in Fiat’s commercial strategy.
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Brazil is the most important in the regionplacing 21.8% of the ‘pie’ and within Argentina and 13.1%. Likewise, the brand stands out in Turkey with 15.7% of total sales and in Italy with 12.8%. One of the keys to success is your car parts.

Fiat power in Latin America

Go into detail Fiat performance in the southern hemispherewe get that The product portfolio is based on specially designed vehicles sold in Brazil, Argentina and other neighboring countries. Pulse and Fastback are recent examples.
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In it Brazilian marketcompact pick-up The Fiat Strada was the best-selling model with over 120,000 units it was released in 2023. In popularity it was followed by Fiat Argo, Mobi and Toro. When in Argentina Cronos was the leader with 55,552 units sold.
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Division does The brand offering in South America is very different from what it offers in Europe. The Fiat 500 is the only similar model. In consideration good resultsStellantis will remain strong in this strategy.
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While in the old continent it will focus on the electric supply of its vehicles, In our region will choose hybrid pumping systems.

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Jessica Paola Vera GarcĂ­a.