Two important products of the Volkswagen group will not leave the production line for the next two weeks. Cupra Born and Volkswagen ID.3 “pull the handbrake” because the interest in these models is lower than expected.
The Volkswagen ID.3 was supposed to be the successor to the Golf. The Germans claimed that their car would be unique and unique for the price. Unfortunately, reality quickly confirmed these plans. This style has become very expensive and is much more popular than expected. The same situation affected the twin model, Cupra Born.
Now the Volkswagen group announces a two-week break in the production of these cars. This will start on October 2 and last until October 13/16. This is not only about the plant in Zwickau, which received an expensive construction for the purpose of creating electric vehicles. The lines will also be built in Dresden. Here, the “glass factory”, once famous for producing the Volkswagen Phaeton and Bentley Flying Spur, now produces the Volkswagen ID.3.
Volkswagen’s problems go further. Cupra Born and ID.3 are not popular
Of course, everyone has their excuses. Here, Germany points to market changes, difficult economic conditions, little interest in electric vehicles and competition from China. Well, maybe the main issue would be to create better and friendlier cars?
The suspended production will, of course, affect the workers, although this is not the only problem of the group. Talks about compensation for eliminating the third production shift have been going on for some time. This was closed in Zwickau due to low demand for these designs.
Looking at the current prices of Born and ID.3, it is easy to point out the reason for this state of affairs. These cars have become very expensive and are not competitive especially compared to cars from China. And this is something we’ve been saying for a long time – price is the most important thing for customers. If they can get a good and efficient electric car for less money, they will definitely choose it.
Interestingly, this led to many interesting discussions in Germany. Volker Wissing, the Minister of Transport in Germany, is against restricting the sale of cars from China. In his opinion, European companies (including his native Germany) should only create more competitive products at reasonable prices. However, these are still distant dreams for many people.