Currently, entry-level car models in Brazil cost up to R$120,000. This absurdity, taking into account the average income of the population, is explained by the rise of the dollar and of raw materials. This has led to a 50% increase in production costs since 2020, the study shows.
To make matters worse, during this period, when the industry was hit by a lack of chips, the recession caused by the Covid-19 pandemic and global inflation reduced demand. Automakers, therefore, prioritized the production of the most luxurious models, betting on high profits per unit.
Now, a Volkswagen Saveiro costs around R$ 100,000 (R$ 94,490) and a more basic Fiat Strada, about this amount (R$ 99,990), for example.
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recently from some examples:
Renault Kwid – BRL 68,990
fiat Mobi – BRL 68,990
peugeot 208 – BRL 69,990
Fiat Mobi Track – BRL 72,290
orange C3 – BRL 72,990
Fiat Fiorino – BRL 111,990
Fiat Strada Volcano – BRL 112,990
Nissan Kicks – BRL 112,990
Renault Duster – BRL 112,990
Renault Oroch – BRL 115,900
Volkswagen T-Cross – BRL 116,550
Hyundai Creta – 116,560
Chevrolet Montana – BRL 118,690
Honda New City Sedan – BRL 118,700
Fiat Pulse Audace – BRL 119,990
Renault Logan – BRL 89,560
Hyundai HB20 Sedan – BRL 91,890
Volkswagen Saveiro – BRL 94,490
Chevrolet Onix Plus – BRL 96,390
Toyota Yaris – BRL 97,990
Peugeot Partner Rapid – BRL 98,781
Fiat Pulse – BRL 100,990
Nissan Versa Sense 2023 – BRL 101,190
Peugeot 2008 – BRL 102,990
Chevrolet Spin – BRL 103,990