Mazda Salamanca: A decade of success and challenges in the Mexican Automotive Industry – El Sol de Salamanca

Mazda Salamanca: A decade of success and challenges in the Mexican Automotive Industry – El Sol de Salamanca


Salamanca, Gto.- More than 10 years Mazda Motors has been an important reference for the automotive industry in Mexico with the production of one million 600 thousand cars, whose main market is the United States.

In that sense, Masahiro Moro, president y CEO of Mazda Motor Corporationconsidered the North American market as the most important destination for the group Mazdaby winning 500 thousand units soldof which 70% was produced in this city, becoming the highest record in history, which shows its importance as a plant that supports the growth of this market.

For nowMazda Salamanca It has 190 local distributors and 5 thousand partners who manufacture quality products such as Mazda2, Mazda3, Mazda CX-3 and Mazda CX-30placing it at the level of the Japanese plant, however, one of the main challenges for the manufacturer for the next decade will be to find products that are compatible with the new trends set by the industry such as. digitalization or electricity.

“Since the beginning of its work in 2014, this factory has grown with the support of many people, including the support given by the government of Guanajuato. The tenth year, 2023, was a very important year for us as a plant, we have made a steady recovery after this epidemic, and reached an annual level of more than recently. 200 thousand unitsif it is the second time that this figure has been increased in the past 10 years,” he explained.

Likewise, he highlighted that the plant Mazda of Mexico under the leadership of Takuji-Iwashitait has employees trained in engineering and manufacturing techniques and who today occupy important positions leading the operation of the plant and the improvement activities carried out day by day, so that, through a steady development of quality and cost, they can be in profit. plant

Guanajuato is the largest car producer in Mexico

For his part, the head of the region Guanajuato, Diego Sinhue Rodriguez Vallejowas assured that the arrival of Mazda and Guanajuato united the most powerful automotive cluster in Latin America, promoting productivity, quality and competitiveness and turning the state into a major producer of cars in Mexico.

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“Today is a holiday Salamanca, to Guanajuato and to Mexico and of course also for Mazda for Hiroshima and Japan today we celebrate with all of you 10 years of Mazda in Guanajuato Undoubtedly, the story of greatness that we have written together, but the success story of this plant program began previously in 2012, when the Salamanca plant began its process of recruitment, selection and training for operational staff and in that basic stage for success . of the company, State Government was there to help and Bécate plan for the future employees of this large plant who received financial support, while they received training for their entry. So far we have given more than 10 thousand scholarships and we have implemented them 795 training courses for the workers of this plant” he concluded.