Cadillac Brand Electric Vehicle Program

Cadillac’s flagship EV, the Cadillac Celestiq, which is slated to debut during Monterey Auto Week in August, will start around $300,000, and top a range of other luxury EVs including the Lucid Air Dream Edition, Porsche Taycan Turbo S and Tesla . The model is reported to rise.

While the brand did not confirm a visible price tag, the GM brand confirmed the Celestiq’s role in fulfilling its electric ambitions. Speaker Mike Albano on Monday TechCrunchHe said the company would not say anything about the price of Celestiq. “We are excited to share more information and bring Cadillac back to the world stage later this year,” said Albano.

The words “world class” indicate that Cadillac has high expectations for the small series car. Price isn’t the only sign that Cadillac is aiming to create a narrative of exclusivity around the Celestiq as the face of its future EVs. GM plans to build just 500 of the luxury electric hatchback after the model is unveiled at the Pebble Beach Concours d’Elegance this summer.

Cadillac Began to Sell to Competitors

The Cadillac Celestiq will test the brand’s durability and savings in a market it once dominated but has lost to other competitors. A century ago, Cadillac represented the pinnacle of automotive luxury that Bentley and Rolls-Royce aspired to. However, Cadillac soon began selling to competitors and never regained its mantle.

GM says the Celestiq will go into production in late 2023 and go on sale in 2025. Until GM releases details, demand for the $300,000 Cadillac is hard to gauge.

The importance of the nameplate to GM is evident from the $81 million investment GM has made in purchasing and installing handcrafted equipment at Celestiq’s Global Technical Center in Warren, Michigan.

Cadillac hasn’t shared many details about the Celestiq. But a series of teaser images released in June show a red leather interior with detailed details for the doors, seats and center console.

The brand, which plans to go all-electric by 2030, is off to a strong start. Cadillac said strong demand for its first electric vehicle, the $60,000 Cadillac Lyriq SUV, is forcing it to close its 2023 order book earlier than expected.

It’s time for Cadillac to make a comeback. “The new wave of electric vehicles gives Cadillac the best opportunity to reposition itself to meet its goals, as we see EV customers willing to try different brands because the market is still young,” said Jessica Caldwell, director of insights. in Edmunds. “The reality is that very few people will be able to afford this particular car, but there will be a lot of curiosity about a car with this price tag. And this level of buzz for a Cadillac model that isn’t called an Escalade hasn’t been seen in a long time.”