The link between BMW and the Teatro alla Scala in Milan is renewed in the event of the opening night on 7 December 2023, in which the Italian branch of the Munich company confirms the role of Official Partner started in 2005.
To celebrate this partnership, BMW Italia has decided to organize a photo exhibition entitled “Homage to the Prima” at the BMW House via Monte Napoleone 12 which will open its doors on December 1st and will be open to the public, free of charge. , until 10 December. A photographic journey that will trace the last 12 “premières” of December 7th through photographs from the Archives of the Teatro alla Scala in Milan. A video with the “making” of Giuseppe Verdi’s Don Carlo on stage in 2023 will also appear on the monitors of the BMW House.
“For the BMW Group – announced Massimiliano Di Silvestre, President and CEO of BMW Italy – culture defines and influences our way of being and investing in the market and giving a strong signal of the desire to create additional value for society. In fact, in 2023 we celebrate 50 years of cultural cooperation in the world. And we, in Italy, share and translate this approach with the same passion and touch of life.”
“From here – continued Di Silvestre – the idea of creating a special moment to pay tribute to the Prima della Scala and our partnership. In the BMW House via Monte Napoleone 12, a place created to share the values of the brand through an emotional and memorable experience with partners, customers, journalists, we will open to the public a photo exhibition that explains our privileged relationship with the Teatro alla Scala. A relationship born more than 20 years ago and which has seen us among the founding members supporting it since 2016.”
“As Stendhal said in the 19th century – concluded Di Silvestre – this was and remains the most beautiful theater in the world and we are proud partners of the cultural area that gives Italy honor and fame. This exhibition is part of a very long series of successful initiatives made together over the past 20 years, including “Scala in città” which we were also supporters of in 2023″.
Exhibition “Honor to the First”
Here’s a list of the 12 “firsts” on the show:
7 DICEMBRE 2010 – Die Walküre (Ring of the Nibelung) by Richard Wagner
7 DECEMBER 2011 – Don Giovanni by Wolfgang Amadeus Mozart
7 DECEMBER 2012 – Lohengrin by Richard Wagner
7 DECEMBER 2013 – La traviata by Giuseppe Verdi
7 DECEMBER 2014 – Fidelio by Ludwig van Beethoven
7 DECEMBER 2015 – Joan of Arc by Giuseppe Verdi
7 DECEMBER 2016 – Madama Butterfly by Giacomo Puccini
7 DECEMBER 2017 – Andrea Chénier and Umberto Giordano
7 DECEMBER 2018 – Attila by Giuseppe Verdi
7 DECEMBER 2019 – Tosca by Giacomo Puccini
7 DECEMBER 2021 – Macbeth by Giuseppe Verdi
7 DECEMBER 2022 – Boris Godunov and Modest Petrovič Musorgkij
BMW and Teatro alla Scala
BMW Italia has been a partner of Teatro alla Scala since 2002 as “Official Distributor” and since 2005 as “Official Partner of the Opening Evening”. Since 2016, on the occasion of the 100th anniversary of the BMW Group and 50 years of presence in our country, the Italian branch has been the “Founding Assistant” of the Teatro alla Scala in Milan. Many efforts have been put together over the years for the launch of new products, such as the last four generations of the BMW 7 Series and in 2013 the BMW i3, the first electric car from the BMW Group. But also many innovative projects, such as “Big Work for Small” and “La Scala in the City”.
For more information:
Marco Di Gregorio
Company Communications Manager
Phone: +39 0251610088
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles as well as offering the best financial and mobility services. The BMW Group includes more than 30 production and assembly plants worldwide and has an international sales network in more than 140 countries.
In 2022, the BMW Group sold more than 2.4 million cars and more than 202,000 motorcycles worldwide. Profit before tax in the 2022 financial year was €23.5 billion with revenue of €142.6 billion. As of December 31, 2022, the BMW Group employed 149,475 people.
The success of the BMW Group has always been based on long-term vision and responsible action. The company has set the course for the future early and consistently places sustainability and resource conservation at the center of its strategic direction, from supply chain through production to the end-use phase of all products.
BMW Group Italy has been present in our country for more than 50 years and today it boasts 4 companies that employ 850 associates. The Italian branch is one of the six main markets worldwide for the sale of BMW Group cars and motorcycles.