Bentley names Volvo’s Robin Page as new head of design

Bentley has appointed Robin Page as its new head of design, while Tobias Sühlmann prepares to leave the brand to pursue other opportunities.

Page was most recently head of global design and user experience (UX) at Volvo, where he was responsible for developing electric vehicles for the Swedish brand.

He was Bentley’s head of interior design between 2001 and 2013, overseeing models such as the first-generation Continental GT (below) and the State Limousine.

When Page takes over from Sühlmann on September 1, he will be responsible for developing Bentley’s battery-powered cars, five of which are expected to be launched over a five-year period starting in 2025.

Sühlmann had been the brand’s creative chief since January, after Bentley’s former design chief and creator, Andreas Mindt, moved to Volkswagen.

Page said in a statement: “Having worked for 17 years at Bentley, I have developed a strong relationship with the brand and have been following its evolution.

“To come back and have the opportunity to help define the design language of the first Bentley BEVs, redefine the rules and maintain continuity between the past and the present, is a challenge I am gifted to lead.”

President and CEO Adrian Hallmark said of Page: “He comes at a time when we are creating an even bigger story as we accelerate our journey to full electrification by 2030.

“His previous experience in innovative automotive design, combined with a strong understanding of the Bentley brand, means he is well-positioned to enable us to achieve our future ambitions as a leader in sustainable luxury mobility.”

Hallmark recently revealed to Autocar that Bentley’s electric lineup will include the cars we know today – the Flying Spur, Bentayga, Continental GT and GTC – as well as a new model.