An in-depth and free experience will bring you the prototype of the English team’s car, as well as official simulators and racing items.
The world of Formula 1 will transcend racing and will be in the center of five Brazilian capitals, with an immersive travel experience, developed by XP and the British motorsport team Aston Martin.
From April to November, some supermarkets in Brazil will host the activity, completely free and open to the public, which promises to transport people into the world of racing. This event will be open to the public in Brasilia, starting this Saturday (5/27), in Shopping Iguatemi, and will continue until June 15.
Among the attractions will be a model of an Aston Martin car, simulators similar to those used to train team drivers (such as Fernando Alonso and Lance Stroll), speed tests, online photo shoots with drivers, a shop with XP and Aston Martin. product. , and original team items such as gloves and helmets.
The circuit started in São Paulo, is now in Brasília and will continue to Rio de Janeiro and Belo Horizonte. Shortly after, he returns to São Paulo for the Expert – the biggest investment festival in the world -, he goes to Porto Alegre and, finally, he returns to São Paulo in parallel with the São Paulo GP.
The activation was designed and produced by Octagon Latam, a sports and entertainment marketing agency that will run the project in all phases.
Check out the schedule:
• São Paulo – Shopping Pátio Higienópolis – from 4/28 to 5/17
• Brasília – Shopping Iguatemi Brasília – from 5/27 to 6/15
• Rio de Janeiro – Village Mall – from 7/8 to 7/27
• Belo Horizonte – Shopping BH – from 8/4 to 8/23
• São Paulo – XP Expert – from 8/31 to 9/3
• Porto Alegre – Shopping Praia de Belas – from 9/19 to 10/1
• São Paulo – from 3/11 to 5/11
See photos of the experience: