- The first generation Alfa Romeo Giulia, launched in 1962, was one of the longest-running models in the history of the brand and also a charismatic car that left its mark, with its performance and design. , over the 60s and 70s, a period in which he increased his presence in the highest-grossing Italian films.
- Versatile and ubiquitous in its various sedan, coupe and cabrio bodies, the Alfa Romeo Giulia had an aerodynamic coefficient of 0.34 and its engines produced the same power as large sports cars of the time. It was, at the same time, a representative car, a family car, a police car and a formidable opponent in campaign rallies.
- The new generation Alfa Romeo Giulia takes over the baton of this legendary car. It is a tribute to Italian design, with features that have defined the brand’s legendary models, such as the 3+3 headlights and the “trilobe” front.
Madrid, October 4, 2023 – In 1962, the Alfa Romeo Giulia had the difficult task of replacing an iconic model from the 1950s in the garages and hearts of Italians: the Alfa Romeo Giulietta. To add more pressure, the Monza Circuit, a totemic location in the history of “Biscione”, was chosen for its international premiere. However, the Giulia emerged successfully from the challenge, becoming a legend and one of the models that has been part of the brand’s catalog for the longest time: 16 years, between 1962 and 1978. Its successor was none other than… the Giulietta. .
The Giulia, also known as the Series 105, came to market as a sports sedan. An explanation that had very little marketing and a lot of truth. It was a very light car, using materials made of alloys so that it did not exceed one ton in weight. This measured honeymoon, combined with an impressive aerodynamic coefficient of 0.34 and a launch range with engines up to 110 HP, gave it greater performance than most supercars of its time.
Its design, the work of Giuseppe Scarnati, the first director of Centro Stile Alfa Romeo, used innovative ideas such as the windshield and the Kammback silhouette, which reduced the rear line, to reduce air resistance as much as possible without affecting the features. such as indoor space.
The commercial history of Alfa Romeo Giulia can be divided into two stages, the first between 1962 and 1972 and the second between 1972 and 1978. 12 versions of this model were sold, among those with a more sporty appeal stand out. The Giulia GT, also known as the Sprint GT, was a powerful coupe with a 2+2 design and a Bertone body designed by Giorgietto Giugiaro. Its first generation, sold between 1968-1971, presented a strange space between the hood and the grille which, in fact, was the last remnant of the air intake that ended up being discarded in the project. About 1,000 units of the GTC convertible version, one of the latest projects of the legendary Carrozzeria Touring, were sold, highly prized among collectors. As for the Giulia TZ, developed in collaboration with Zagato and Autodelta, it added an impressive record in endurance racing.
The seventh art was one of the places where the Alfa Romeo Giulia emphasized its story. He was one of the main characters of “The Italian Job” (1969), a cult film among car lovers, in which the real car “Dream Team” from the late 1960s appeared.
The aspect of the police car was taken advantage of by the black cinema of the time, appearing in films such as “Violent Rome (1975) or “Panic in the City” (1976). In Spanish cinema, he appears in the popular comedy “Las Cuatro Bodas de Marisol”, from 1967.
Currently, the sporty and hybrid philosophy of the original Giulia is very much present in the design of the New Alfa Romeo Giulia, which captures the essence of Italian style to achieve an attractive, unmistakable and timeless line. If the best emblematic examples of the brand have stood out in one thing throughout their history, it is in the attention taken with the abundance and proportions to achieve a three-dimensional appearance that turns each car into something recognizable and unique, with an effect that resists wear and tear. tears over time. The New Alfa Romeo Giulia reflects this vision of beauty and design, also adopting elements and stylistic details that are inspired by the legendary models of the brand, adding to them the most advanced technologies.
In another case of Alfa Romeo history, the front part of the new generation of Giulia reinterprets, with new shapes and materials, Trilobo, a group formed by a triangular grille present in the models of the brand since 1949 with two intakes. , which appears in several mid-20th century cars such as the 1952 “Disco Volante”, the 1955 Alfa Romeo Giulietta Sprint and the legendary 1962 Alfa Romeo Spider Duetto.
Alfa Romeo brand
Director of Communications
+34 659 696 48696